Comments for Wanobe http://www.wanobe.com The business knowledge market for small and mid-sized enterprises Sat, 28 Jan 2012 14:09:59 +0000 hourly 1 http://wordpress.org/?v=3.1.3 Comment on SuperBowl Commercials by jeff http://www.wanobe.com/?p=1808&cpage=1#comment-744 jeff Sat, 28 Jan 2012 14:09:59 +0000 http://www.wanobe.com/?p=1808#comment-744 The Super Bowl is a unique event, annually drawing in millions of viewers that are just as interested in the commercials as they are in the event itself. This year’s advertisers are bringing to the airwaves more hotly anticipated commercials than ever before, and are using every marketing trick in the book to draw in viewers and keep them interested. “While many advertisers may not realize this, their commercials have a global impact on their brands” said Shriram Chaubal, the founder of Super Bowl Commercials dot TV and an expat located in Hong Kong. Volkswagen is easily the most anticipated commercial this year. Building off of last year’s popular Darth Vader spot, they have released a teaser(featuring a chorus of dogs barking the Imperial March, no less) that has already garnered over 7 million views. The strategy of releasing early is a risky one, with conventional wisdom saying it could diminish interest in the product on game-day itself, but it paid off for Volkswagen in 2011 to the tune of over 48 million views and counting. “Last year, Volkswagen’s Super Bowl Commercial was shared and viewed globally with as much enthusiasm as in the United States and went a long way in promoting the global Volkswagen brand. This year, the teaser has created more global anticipation than any other commercial we can think of.” added Shriram Chaubal. Other soon-to-be memorable spots likely include Priceline, who will reportedly be killing off William Shatner in a controversial fiery bus crash; Skechers, who are trading the questionable choice of selecting Kim Kardashian as their 2011 spokesperson for the even more questionable choice of promoting dog races; and the always forgettable GoDaddy, who this year have opted to travel the path of least resistance and bore us to death right off the bat, rather than provide any truly scintillating or interesting content. Not to be left behind in this year’s festivities is Kia, who are taking a scattershot approach to their marketing plan by somehow featuring Adriana Lima, Motley Crue, and a retired Ultimate Fighter in a single commercial. Anheuser-Busch will hopefully bring some class and respect to what is ostensibly a holy day, by featuring their beloved Clydesdales doing something that has little or nothing to do with beer, but makes you want to buy their product anyway. Budweiser’s commercials are known for their strong storytelling, and every other advertiser could learn a thing or two from their example. For more coverage of the year’s most eagerly-awaited commercials, as well as video previews of the ads mentioned here, go to our list of most anticipated 2012 Super Bowl Commercials. And don’t forget to visit SuperBowlCommercials.TV on February 5 to read our signature snarky reviews, watch and share the commercials online with your friends and family. GeoClicks is a Hong Kong based publisher that is focused on building online communities. In addition to SuperBowlCommercials.TV, GeoClicks runs popular communities for expats (http://www.geoexpat.com) , and parents of young children (http://www.geobaby.com) located around the world. The Super Bowl is a unique event, annually drawing in millions of viewers that are just as interested in the commercials as they are in the event itself. This year’s advertisers are bringing to the airwaves more hotly anticipated commercials than ever before, and are using every marketing trick in the book to draw in viewers and keep them interested.
“While many advertisers may not realize this, their commercials have a global impact on their brands” said Shriram Chaubal, the founder of Super Bowl Commercials dot TV and an expat located in Hong Kong.
Volkswagen is easily the most anticipated commercial this year. Building off of last year’s popular Darth Vader spot, they have released a teaser(featuring a chorus of dogs barking the Imperial March, no less) that has already garnered over 7 million views. The strategy of releasing early is a risky one, with conventional wisdom saying it could diminish interest in the product on game-day itself, but it paid off for Volkswagen in 2011 to the tune of over 48 million views and counting.
“Last year, Volkswagen’s Super Bowl Commercial was shared and viewed globally with as much enthusiasm as in the United States and went a long way in promoting the global Volkswagen brand. This year, the teaser has created more global anticipation than any other commercial we can think of.” added Shriram Chaubal.
Other soon-to-be memorable spots likely include Priceline, who will reportedly be killing off William Shatner in a controversial fiery bus crash; Skechers, who are trading the questionable choice of selecting Kim Kardashian as their 2011 spokesperson for the even more questionable choice of promoting dog races; and the always forgettable GoDaddy, who this year have opted to travel the path of least resistance and bore us to death right off the bat, rather than provide any truly scintillating or interesting content.
Not to be left behind in this year’s festivities is Kia, who are taking a scattershot approach to their marketing plan by somehow featuring Adriana Lima, Motley Crue, and a retired Ultimate Fighter in a single commercial.
Anheuser-Busch will hopefully bring some class and respect to what is ostensibly a holy day, by featuring their beloved Clydesdales doing something that has little or nothing to do with beer, but makes you want to buy their product anyway. Budweiser’s commercials are known for their strong storytelling, and every other advertiser could learn a thing or two from their example.
For more coverage of the year’s most eagerly-awaited commercials, as well as video previews of the ads mentioned here, go to our list of most anticipated 2012 Super Bowl Commercials. And don’t forget to visit SuperBowlCommercials.TV on February 5 to read our signature snarky reviews, watch and share the commercials online with your friends and family.
GeoClicks is a Hong Kong based publisher that is focused on building online communities. In addition to SuperBowlCommercials.TV, GeoClicks runs popular communities for expats (http://www.geoexpat.com) , and parents of young children (http://www.geobaby.com) located around the world.

]]> Comment on repetitive stress injury by Bobby http://www.wanobe.com/?p=1807&cpage=1#comment-743 Bobby Sat, 28 Jan 2012 14:06:39 +0000 http://www.wanobe.com/?p=1807#comment-743 Dr. Suneel Sharman, a family physician and AskTheDoctor.com co-founder, says he has a growing number of patients who have been injured by their smartphones, tablets and computers. "The number of questions our free medical Q & A website AskTheDoctor.com gets related to RSI has tripled in the last 2 years. The number of patients i physically see at my family practice due to RSI has also become a very large number," according to Dr. Sharman. The average person in the United States who owns a cell phone sends 1000-1500 text messages a month, according to CTIA which is the international association for the wireless telecommunications industry. Dr. Suneel Sharman, a family physician and AskTheDoctor.com co-founder, says he has a growing number of patients who have been injured by their smartphones, tablets and computers.
“The number of questions our free medical Q & A website AskTheDoctor.com gets related to RSI has tripled in the last 2 years. The number of patients i physically see at my family practice due to RSI has also become a very large number,” according to Dr. Sharman.
The average person in the United States who owns a cell phone sends 1000-1500 text messages a month, according to CTIA which is the international association for the wireless telecommunications industry.

]]> Comment on Porsche Boxster by topbizguru http://www.wanobe.com/?p=1703&cpage=1#comment-742 topbizguru Thu, 12 Jan 2012 20:25:23 +0000 http://www.wanobe.com/?p=1703#comment-742 Porsche at its best Vroom vroom vra... Porsche at its best Vroom vroom vra…

]]> Comment on Porsche Boxster by Media http://www.wanobe.com/?p=1703&cpage=1#comment-741 Media Thu, 12 Jan 2012 20:19:17 +0000 http://www.wanobe.com/?p=1703#comment-741 The open-top two-seater car boasts a completely new lightweight body and a completely revamped chassis. Considerably lower weight, longer wheelbase, a wider track and larger wheels significantly enhance yet further the mid-engine sports car’s driving dynamics, already far and away the best in its class, supported by the new electro-mechanical power steering. The new Boxsters have superior performance and are also up to 15 per cent more fuel-efficient. Depending on model, they get by with significantly less than eight litres of fuel per 100 kilometres. The new Boxster thus delivers what the fundamentally changed styling with shorter overhangs, significantly forward-shifted windscreen, flatter silhouette and expressive edges promises. The passengers are enclosed by the completely redesigned, fully electric hood, which now dispenses with a convertible top compartment lid. The interior concept offers the occupants more space and reflects the new Porsche outline with the raked centre console, which, originating with the Carrera GT, ensures further improved ergonomics in all models. The open-top two-seater car boasts a completely new lightweight body and a completely revamped chassis. Considerably lower weight, longer wheelbase, a wider track and larger wheels significantly enhance yet further the mid-engine sports car’s driving dynamics, already far and away the best in its class, supported by the new electro-mechanical power steering. The new Boxsters have superior performance and are also up to 15 per cent more fuel-efficient. Depending on model, they get by with significantly less than eight litres of fuel per 100 kilometres.

The new Boxster thus delivers what the fundamentally changed styling with shorter overhangs, significantly forward-shifted windscreen, flatter silhouette and expressive edges promises. The passengers are enclosed by the completely redesigned, fully electric hood, which now dispenses with a convertible top compartment lid. The interior concept offers the occupants more space and reflects the new Porsche outline with the raked centre console, which, originating with the Carrera GT, ensures further improved ergonomics in all models.

]]> Comment on Business qualifications by John Fraser http://www.wanobe.com/?p=614&cpage=1#comment-740 John Fraser Thu, 12 Jan 2012 20:13:21 +0000 http://www.wanobe.com/?p=614#comment-740 Knowing your potential customers and having the products to meet their needs helps... Knowing your potential customers and having the products to meet their needs helps…

]]> Comment on The World Financial Honey Moon is Over: Debt Crisis Continues to Wage War on by John Fraser http://www.wanobe.com/?p=1692&cpage=1#comment-739 John Fraser Thu, 12 Jan 2012 20:11:47 +0000 http://www.wanobe.com/?p=1692#comment-739 How about it being the result of of failed economic policies for the past three decades? EU fiscal policies are being driven by the warped sense of power of financials leaders not economic sense ... How about it being the result of of failed economic policies for the past three decades? EU fiscal policies are being driven by the warped sense of power of financials leaders not economic sense …

]]> Comment on Greenbrideguide.com Announces 10 Stop Eco-wedding Tour At National Bridal Sh by John Fraser http://www.wanobe.com/?p=1693&cpage=1#comment-738 John Fraser Thu, 12 Jan 2012 20:09:41 +0000 http://www.wanobe.com/?p=1693#comment-738 an eco friendly wedding? Hmmmm, smacks of Druidism to me .... an eco friendly wedding? Hmmmm, smacks of Druidism to me ….

]]> Comment on press release by John Fraser http://www.wanobe.com/?p=1698&cpage=1#comment-737 John Fraser Thu, 12 Jan 2012 20:08:52 +0000 http://www.wanobe.com/?p=1698#comment-737 Journalists like to be contact but not harassed, so try never to plague them... Journalists like to be contact but not harassed, so try never to plague them…

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